Age: 6
Average day: Imogen wakes up at 7a.m and watches Peppa Pig while she eats her breakfast. She then gets ready and is taken to school by her Mum - she is in Primary School in Year 2. At school studies writing, reading, science, maths and does PE. At break and lunch she plays schools and families with her friends, and her favourite part of the day is reading to her school Buddy who is in an older class. After school she likes to go round her friend's house to watch television and to play on the trampoline. On weekends she goes to her Dad's house to play with her younger brother and sister, and they watch Cbeebies, Nick Jr and Disney Junior together. Imogen loves to go swimming and walking her dog Madison in the sunshine.
Hobbies and interests: Swimming, dancing, gymnastics. She loves to draw and write stories and dresses up as a princess often
Spending power: Imogen gets money for her birthday and at Christmas but she is dependent on her parents for money spent on her
Typical media consumption per day: Imogen watches 30 minutes of television in the morning when she eats her breakfast, and approximately an hour between coming home from school and going to bed is spent playing on her Mum's iPad or watching the television. Her favourite programs are Peppa Pig, Charlie and Lola, Get Squiggling and I Can Cook.
Why the animation will appeal to them (look, style of animation, themes, main character, humour): Imogen loves cartoons that are 2D and full of bright, eye-catching colours. She doesn't like scary programs, but she loves funny programs that has a theme that she can follow easily.
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