P2. Animation Products Research

Types of Animation 


Film - Frozen

Year of release: 2013
Which company made it: Walt Disney Animation Studios and released by Walt Disney Pictures, based in America
Who directed it: Chris Buck and Jennifer Lee
What is the animation style: 3D digital imagery - a blend of computer-generated imagery (CGI) and traditional hand-drawn animation
Target audience: Aimed at families with sons and daughters who want a funny, adventure themed story
Purpose of the animation: To make the film look 3D and realistic but still cartoon-like to fit the Disney theme.
What do you like about it: I like the storyline and the music that fits well with the theme, it's a 'heart-warming' story that's funny but still has a message like all Disney films do. It's a fun film that is perfect to watch with anyone.




Short - Pixar Monsters Inc. Mike's New Cars

Year of release: 2002
Which company made it: Pixar
Who directed it: Pete Docter and Roger L. Gould
What is the animation style: Computer-animated imagery (CGI)
Target audience: Families of all ages
Purpose of the animation: A short comedy film as a spin-off from the Monsters Inc. film
What do you like about it: It's funny and entertaining and it's interesting from start to finish - I like how it's an additional clip from the Monsters Inc. film in case viewers want a bit extra.




TV Series - Tom & Jerry

Year of release: 1940 - 2005
Which company made it: Made by William Hanna and Joseph Barbera
Who directed it: n/a
What is the animation style: Drawing cartoons / hand drawing animation
Target audience: Young children and families
Purpose of the animation: To entertain young children and families
What do you like about it: I like that it's funny and entertaining and the characters are engaging. The episodes are always action-packed and adventurous.

Web Series - Happy Tree Friends

Year of release: 1999 (Internet) and 2006 (Television)
Which company made it: Aubrey Ankrum, Rhode Monjito, Kenn Navarro and Warren Graff for Mondo Media
Who directed it: (Produced by) John Evershed and Liz Stuart
What is the animation style: Flash cartoon
Target audience: People who like midly gory, funny cartoons
Purpose of the animation: To entertain the audience / make them cringe
What do you like about it: It's a twist on a cute, animal cartoon program (ironic name - Happy Tree Friends)




Music - Daft Punk: One More Time

Year of release: 2000
Which company made it: Virgin Records
Who directed it: Daft Punk
What is the animation style: Anime
Target audience: Daft Punk fans, Anime fans
Purpose of the animation: To create an eye-catching music video to a song
What do you like about it: The disco-style theme for the upbeat music




Advert - The Bear and The Hare

Year of release: 2013
Which company made it: Adam and Eve/DDB
Who directed it: Elliot Dear
What is the animation style: Hand-drawn 2D animation with 3D sets
Target audience: All ages because it's advertising a diverse shop
Purpose of the animation: Promote John Lewis and its Christmas stock coming in
What do you like about it: I like the way it's animated like a children's story book to make the older viewers of the audience feel a sense of nostalgia from their childhood and the music is suitable for the advert so it works well together to make the advert successful.